With cellphone technology that is almost everywhere, mobile service providers have hunted ways to benefit on the market. This means adding services that are quite interesting for consumers to make them willing to go with one company above the other, and hopefully pay a little extra for new novels and services. This has happened with many other developments as evidenced by the fact that the majority of cellphones can take still images (even some videos), receive and send emails, and take advantage of text messages other than communication spoken normally. The next border for mobile technology is a video and many different companies try various technologies to bring them to cellphones. Actually, people have been able to watch video streaming on their cellphones in several regions for several years now, but this service has several disadvantages. For example, just like streaming videos on the internet, streaming videos on cellphones can be wavy and therefore makes frustrating watch. Other problems come from bandwidth. Either the video must take bandwidth on cellular networks, or parallel networks must be built only to feed wireless videos to the phone. Some companies have done this.

The latest solution for problems getting videos to cellphones comes from Samsung. Samsung produces special chips that can be installed on various devices including portable video players, lap computers, and of course cellphones. This special device with special chips will be able to receive special air digital TV signals that are broadcast exclusively to see cellular devices. At this time the plan is for local TV stations to broadcast digital TV signals for cellular devices (including phones) next to a separate transmission for full-sized TVs. It is not clear at this time whether there are several technical reasons for separate transmissions, or if it is a pure commercial decision so that other advertisements or content can be tailored to cellular users. However, it can be a relatively low way, as well as commercially and technical ways to enjoy TV on mobile devices.

Another way in which the cellphone industry tries to revive itself is with the cellphone itself. Apple Inc., a newcomer to the mobile market, actually incited fair changes in the market with the introduction of his new iPhone. The iPhone pretty much combines all the functions of smart phones – that is. Digital cameras, text messages, emails, web searches, and voice communication – with the entertainment capabilities of multimedia iPod videos and productivity features from your palm computer. The result is a device that allows people to have access to many different entertainment, communication and productivity choices right in their palms.

Obviously regardless of what the cellphone industry does, two things are certain. First, other cellular devices will be pushed forward by imperative to follow the iPhone. And second, consumers ultimately must determine whether cellular TV really adds value to cellphone services.